Marketing decoding | winter down jacket ones with fire, $270 billion of lululemon not selling yoga pants

At the opening ceremony of the 2022 Beijing Winter Olympics, lululemon was the biggest winner among fashion and sports brands.The 24th Olympic Winter Games officially opened at the Bird’s Nest national Stadium in Beijing on Feb 4.In addition to the breathtaking visual feast, the appearance of the delegations of various countries in the Winter Olympics…